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The Psychology of Colours in Marketing | BLUE

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Colour plays an important part of our lives as it controls our thoughts and behaviour. Colour guides our eyes on where to look and how to interpret something. It gives content a meaning. It helps us understand the importance of what we see. This is why as content marketers we need to understand what colour means to people.

Blue is known for its reliability, responsible, and mentally soothing nature. It is thus one of the most loved colours globally. Unlike brighter colours, blue has a more mental reaction rather than a physical one that allows us to distress and think of the most ideal situation. Unfortunately, it does have a negative side to it. It can be perceived as distant and cold if used in great amounts. Overall, blue is a well-liked colour that can bring a sense of calmness and trust when building relationships, especially in marketing.


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