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Fun Psychological Facts Of Colours In Marketing - RED

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How we perceive and interact with our world is largely impacted by the colours that surround us. We may not pay attention to colours in our daily lives, but the psychology of colour is continually affecting consumers on a deep level.

Is the colour red appropriate for your brand?

Positive Meanings of the Colour Red in Business

Powerful, Energetic, Passionate, Spontaneous.

Negative Meanings of the Colour Red in Business

Aggressive, Dominating, Fearful, Violent.

Variations of the Colour Red

Dark Red: Luxurious & Commanding.

Bright Red: Energetic & Economical.

Burgundy: Serious & Sophisticated.

Crimson: Sensual & Powerful.

Scarlett: Loving & Fun.

Maroon: Strong & Courageous

Global Use of the Colour Red

North America: Valentine’s Day.

The Cherokee: Symbol of success & sacred fire.

South America: Mourning.

Nigeria: Worn by chiefs & reserved for ceremonies.

Russia: Means beautiful & often used in ceremonies associated with communism.

China: Represents good luck, celebration, happiness & long life.

Thailand: The colour of Sunday.

Food-Related Companies

Red branding triggers the appetite and is, therefore, an excellent colour to be associated with food products & restaurants.

Example: Coca-Cola, Heinz and KFC.

Extravagant Products

The colour red loves to draw attention to itself. This passionate colour tends to be used to communicate extravaganza and sensuality.

Example: VirginEssie and Ferrari.

Masculine Products

Typically associated with our most primal needs combined with our survival instincts, the colour red can exude a bold & powerful masculine energy.

Example: DieselCanon and Nintendo.

Opposite of the Colour Red


They are exact opposites on the colour wheel, & when combined together, they become black.


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