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Can you bring back an Inactive ‘Social Media’ account from the dead?

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A social media page that has no content and lies dormant might as well not exist at all. But if you’ve let your social pages die, it’s not too late for them! Here’s what you do!

Do a basic profile audit.

Before you turn to creating content, you want to make sure all of your social media pages should feature your business’s name, location, contact information, hours and is branded.

Post regularly.

A regular posting schedule is truly the golden rule of all social media. Regular posting creates a sense of familiarity with your brand.

Don’t just sell, provide advice.

Instead of sales posts, provide advice and useful information. Establish yourself as an expert in your field.

Talk with your biggest fans.

When someone does take the time to engage with your brand, you want to reciprocate! Leave no comment left unrecognised, no question unanswered.

Share visually exciting content.

Another way to catch the eye of those scrolling past your content in their feeds is to make it visually appealing. Rather than relying on text alone, always include an attention-grabbing graphic.

Use hashtags wisely.

It’s great to engage with those who already follow you on social media, but if you want to expand your reach, using hashtags is a great way to do so.

Get involved in pertinent groups.

Another way to reach beyond your existing audience is to become a member of groups that are aligned with your business’s solutions.Once you’ve joined the groups, get involved in the conversations that are happening there!


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