6 Secrets To Becoming A Content Guru

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We have all heard, “Content is king.”

Well we were wrong! “Content isn’t King, it’s the Kingdom.” – @leeodden

By creating the right content, you can create, captivate, charm & convert … all in the course of seconds.

Stories are memorable, shareable and liked by all of us — and if that goal is achieved it could be called the best of content.

Here are six simple thoughts to keep in mind while creating content for your business.

1. SUPERSTAR

The biggest mistake businesses make is — thinking that their business is the superstar of the story.

To tell a compelling content marketing story, your customer must be the superstar.

2. GOAL

Successful businesses are about solving customer problems. You need to understand how to make an ordinary customer a superstar until then you have a false story.

What does she need, believe in, wants to become, how can you help her?

3. HURDLES

If conversions were easy, your customer wouldn’t need your business. Hurdles are what makes content interesting.

What is keeping your customer from becoming a superstar? What are his fears? What is keeping him from trying your service/product?

4. GURU

If your customer is the superstar, what does that make you?

You’re the wise, experienced guru who can provide substantial information & tools that allow the superstar to reach his/her goals.

As a guru you must guide, coach, mentor, and help the superstar!

5. HONESTY

In an age of corruption & dishonesty, you can find success and loyalty just by being honest!

THAT’S 60 SEC. SEE YOU NEXT TIME!